You might find this hard to believe, but some people still don’t know what a lead capture page is, or they are not using one or maybe even both. So the question is. Are you using a lead capture page? (You should be).

First let’s go over the basics.

What is a lead capture page?

A lead capture page is a small 1 page website that gives away bits of information, and sometimes even a free gift. In order for a user to get more information, or receive their free gift they must then enter in their name, and e-mail address.

Click here to see an example of a basic lead capture page.

What is the point of a lead capture page?

Having a lead capture page allows you to capture people’s names and e-mail addresses. This information is like gold if used correctly. You can easily follow up with people on new products, businesses, and so on. Having an “email list” as the guru’s call it is one of the most powerful things online, and will allow you to make repeat sales month after month.

So if your one of the people who still send all their web traffic directly to a website (that doesn’t collect a name and e-mail address) then you are doing business the wrong way, and could be losing out on a lot of money. I think its time you upgrade and start using a lead capture page.